Malaco Music Group Set to Release Hip Hop Hit "Do the Ricky Bobby" from B-Hamp

The "Do the Ricky Bobby" Instructional Dance Video has received more than 1.3 million hits on YouTube.com to date

Jackson, Miss. - March 16, 2009 – Malaco Music Group is set to release the YouTube.com hit "Do the Ricky Bobby" from Dallas rapper B-Hamp. The song has become a Southern Hip Hop anthem since hitting airwaves, mixtapes and the Internet. At the request of his many fans, B-Hamp released a Ricky Bobby Instructional Dance Video that has become a hit on YouTube.com with more than 1.3 million views to date! Fans across the country have been logging on to youtube.com to hear "Do the Ricky Bobby" and learn B-Hamp's Ricky Bobby dance.

B-Hamps inspiration for the song came from actor/comedian Will Ferrell's portrayal of Ricky Bobby in the 2006 film "Talladega Nights: The Ballad of Ricky Bobby." B-Hamp wrote the song the day after seeing the comedy.

All the buzz on the Internet about "Do the Ricky Bobby" also caught the attention of the national entertainment magazine Entertainment Weekly which featured instructions on how to "Do the Ricky Bobby" in their "Music News" section. The story also highlighted the songs huge popularity with both Will Ferrell fans and fans of Hip Hop music.

"Do the Ricky Bobby" is the first single from B-Hamp's upcoming album "B Dash" due out May 5, 2009.

Brandon Hampton, a self-proclaimed class-clown, was dubbed B-Hamp for short after his first single "Two Piece" hit radio and mixtapes during his short time with the Dallas-based rap group Texxxas Made. The original version of "Do the Ricky Bobby" came from a verse on the single, "Work Your Shoulders," from the Dallas hip hop group 20 20 Clique which featured B-Hamp. After watching "Talladega Nights," B-Hamp decided to expand his one verse into an entire song inspired by the film. That song became "Do the Ricky Bobby."

When asked how he came up with the dance, B-Hamp responds: "I took the first moves that came to mind when thinking about the movie "Talladega Nights." You wave your arms in the dance like at a car race or driving a race car. The dip part in the dance is like rolling a wheel chair, like when Ricky Bobby was in a wheel chair, and I also wanted to make it easy so everyone could do it!"

B-Hamp's "Do the Ricky Bobby" will be the first Hip Hop project to be released from Malaco Music Group's through its new Urban Music Division. Malaco Music Group, a legendary maker of southern rhythm & blues and gospel hits for more than 40 years, opened its Urban Music Division earlier this year. The Division is headed up by urban music veteran Lionel Ridenour.

"Our plan is to create a new home for established independent labels as well as provide guidance to new labels," said Ridenour. "Our division is geared up and our team is ready to provide not only distribution but national urban marketing and promotion."

B-Hamp's upcoming full length CD "B Dash" will be the first Hip Hop CD to be released by Malaco in conjunction with the Dallas-based independent Hip Hop label, CKB Entertainment, to which B-Hamp is signed.

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donna torrence
mediasavvy pr, inc
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