Malaco Music Group launches Pay Per-Download Ringtones with m-Wise Inc.

m-Wise Inc. is thrilled to announce its newly formed relationship with Malaco Music Group. Malaco has a long history of providing some of the best music in Gospel, Southern, Urban, Blues, R&B, Soul and many other genres. Malaco’s artists are award winning and Billboard music chart spot holders. Throughout the history and notable story of Malaco Music Group, it is clear that they have always been and continue to be dedicated to music and play a huge role in the development and representation of Southern music.

m-Wise Inc., is excited to partner with Malaco, they are the leader in Gospel, Southern, Urban, Blues, and R&B which are all new genres for us. “We pride ourselves in working with the best and there is no better partner for this genre than Malaco” says Leo Giel VP, Sales N. America. Malaco currently has an impressive 2,000 hits on their website each day, and forecasts a significant lift in this number with the launch of their ringtone offering. This feature will be promoted virtually through their website, blogspot, Twitter and on physical CD’s. On many of the new CD releases Malaco offers in 2009, a coupon code will be included for a free ringtone.

This coupon code can be redeemed online at www.malaco.com.

Burton Doss, director of IT at Malaco said "Malaco has been looking for a technology partner who can provide not only ringtones to our customers, but also full track downloads and there is no partner better than m-Wise Inc. in the US." The pay per-download ringtone feature will be done by utilizing MOMA, a proprietary software created by m-Wise Inc., which is integrated as a “one stop shop” for mobile operators, content providers, wireless ASP’s and media producers like Malaco. The MOMA platform delivers end-users with a state-of- the-art mobile experience and makes it easy to manage and deliver content like music, games, videos and other entertainment while adding real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Within this package, MOMA also supports transactional billing, customer care and marketing capabilities.

Malaco will be offering the popular Do the Ricky Bobby by BHamp as a ringtone and coming soon will be ringtones by many other well known artists such as the gospel group Bebe and Cece Winans. In addition, Malaco has just signed on Queen Emily from last season’s ‘America’s Got Talent’ and intends to use songs from her upcoming album within this feature as well.

For more information about Malaco Music Group you can visit their website www.malaco.com; their Blog http://malacorecords.blogspot.com/ and you can also follow them on Twitter by going to http://twitter.com/malaco_music.